ICMA Life, Well Run Campaign

The Life, Well Run campaign is an integrated, national effort to

  • define the role of professional local government managers.
  • raise awareness about how professional managers improve the quality of life in our communities.
  • attract talented young people to careers in professional local government management.

The Message

While most people are living their lives, professional local government managers run the communities where we live our lives. Civic engagement. Quality housing. Vibrant neighborhoods. Solid infrastructure. All these factors make cities, towns, and counties great places for us to live and business to thrive.

Whether it’s allotment of public safety funds, balancing development with green space, or establishing free community wi-fi service, all these decisions define a community and how it feels to live there. Professional managers craft the plans and make the decisions that transform good communities into great ones.

ICMA Life, Well Run Campaign