In addition to our upcoming presentation at the SGR Organizational Development conference in January, ELGL has set a goal of presenting at three professional conferences in 2014. We believe that this type of outreach is good for our organization and our mission, and so we are making active pitches to participate in other organizations’ conferences where we think we can lend a hand.
We recently pitched a session idea to the International City County Managers Association (ICMA). They use a cool platform hosted by Granicus to receive and review ideas for their annual conference, held in the fall of each year. This year, ICMA celebrates their 100th anniversary and the conference is in Charlotte/Mecklenburg County. ICMA is a great organization, and their conference is well planned and a “must-attend” for anyone who aspires to a city management career. ELGL members are also ICMA members, and so ELGL is planning on co-hosting a happy hour at the ICMA conference with the UNC-ICMA chapter.
Here’s the session that ELGL pitched to ICMA. We encourage all ELGL members to go onto the Granicus site and “like” our idea so it has an even greater chance of being selected for the conference. It’s ELGL’s belief that social media is a powerful connector for local governments, and we are excited to share our knowledge with ICMA members who may be less knowledgeable about Twitter and Facebook. Special thanks to VIP ELGL members Randy Ealy and Bonnie Svrcek for their edits and feedback on our session idea!
Twitter & Facebook for Public Administrators
Is your City Council asking you to use Twitter? Do your residents expect your community to have a Facebook page? Do the terms “Twitter” and “Facebook” cause you anxiety?
This hands-on session will walk you through the basics of these dynamic community outreach tools, using language that public administrators can understand.
The session will start with an interactive exercise to understand how social media is used by the audience. This will frame the discussion in real time.
Then, we’ll use local government case studies of how Twitter can be an effective citizen relationship management tool, and how Facebook can showcase the best parts of your community (as well as effectively deal with crises or breaking news).
And, we’ll engage the audience to teach them how to “live-tweet” a meeting discussion; live-tweeting is quickly becoming popular to instantly share information about Council meetings. This will also showcase the “#ICMA14” hashtag.
Finally, we’ll offer tips and suggestions on how to get the most mileage out of your municipal Facebook posts without paying for promotions. This will include tips on writing style and approach; photography; and topics.
The goal is for attendees of this session to leave with a sense of confidence as it relates to social media because the session offers hands-on training instead of the more macro view of the use of social media in local government affairs.
Julie Underwood is currently in transition after a spouse’s relocation to Silicon Valley, CA. Julie was appointed Shoreline, WA City Manager in February 2011 and served until October 2013. Previously, Julie was assistant City Manager for Shoreline and had been in that position since 2002. Before coming to Shoreline, Julie worked for the City of Rockville, MD as the Assistant to the City Manager and as a management assistant. Julie has a Master’s Degree in Public Administration and Policy from Virginia Tech, and a Bachelor of Arts Degree in Government from George Mason University. Her Twitter handle is @UnderwoodJulie.
Kent Wyatt is the senior management analyst for the City of Tigard, OR. Prior to his work in Tigard, Kent worked for the City of Salem, OR; the Virginia General Assembly; and the Town of Hillsborough, NC. Kent is a co-founder of the Emerging Local Government Leaders Network, a non-profit with more than 450 members in 20 states. ELGL provides local government networking and educational opportunities for local government professionals. Kent has a Master’s Degree in Public Administration from the University of North Carolina, and a Bachelor of Science degree in Business Administration from Elon University. Find ELGL on Twitter at @oregonELGL; Kent’s Twitter handle is @QuiteAWyatt.
Kirsten Wyatt is the assistant city manager for the City of West Linn, OR. Prior to her work in West Linn, Kirsten worked for the Virginia Department of Education; the Town of Chapel Hill, NC; and Pacific Public Affairs in Seattle, WA. Kirsten is a co-founder of the Emerging Local Government Leaders Network, a non-profit with more than 450 members in 20 states. ELGL provides local government networking and educational opportunities for local government professionals. Kirsten has a Master’s Degree in Public Administration from the University of North Carolina, and a Bachelor of Science degree in Politics from Willamette University. Find ELGL on Twitter at @oregonELGL; Kirsten’s Twitter handle is @KoWyatt.