Most Organizations Still Fear Social Media

by Anthony J. Bradley and Mark P. McDonald

In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. In fact, this is the most common attitude among the more than 250 organizations that have taken our Social Readiness Assessment.

We’re not surprised. When we first wrote about The Six Attitudes Leaders Take Towards Social Media, our analysis showed that most organizations had yet to embrace a positive attitude towards using social media for true business value. Results of the Social Readiness Assessment reflect this continued struggle. But they also show progress. Overall, respondents were split 50/50 between a positive and challenged attitude towards social media with many indicating that they recognize the potential for social media to address strategic needs and generate durable change.

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